ForewordThese basic advertising standards are issued for the guidance of advertisers, advertising agencies and advertising media.
It is not possible to cover fully the wide variety of advertising practices by specific standards in a code of this type which is designed to apply to the offering of all goods and services. Where the Better Business Bureau has developed specific industry codes, it is recommended that industry members adhere to them. If specific questions arise which are not covered or involve advertising directed to children, it is recommended that Do’s and Don’ts in Advertising (a comprehensive two volume loose- leaf compendium published by the Council of Better Business Bureaus) be consulted. Advertisers, agencies and media should also be sure that they are in compliance with local, provincial and federal laws and regulations governing advertising.
Adherence to the provisions of this Code will be a significant contribution toward effective self-regulation in the public interest.
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