The Better Business Bureau (BBB) serving Mainland British Columbia today announced that Danielle Primrose has been hired as the new president and chief executive officer for the organization, effective immediately.
Primrose succeeds Lynda Pasacreta, who recently retired after 5 years as the head of the BBB office.
Danielle Primrose is a management professional with over 25 years of business leadership experience. Her extensive and progressive experience within the Retail Industry has provided Danielle with the skill, expertise and knowledge to serve the Better Business Bureau in fulfilling its mission to promote an ethical marketplace.
Primrose has held leadership roles in Regional and National capacities that include Sales and Marketing, Business Development, Customer Service, Operations, Brand Management and, most recently, Human Resources.
"The Better Business Bureau continues to provide trustworthy information to businesses and consumers," Primrose said. "While technology and the internet may have changed how we deliver the information, our focus will always be about providing objective, reliable information to the public and encourage self-regulation among the members of our business community."
Danielle intends to focus on continuing to build relationships with Accredited Businesses and encouraging consumers to become educated buyers throughout BBB's service area which includes, Lower Mainland and Fraser Valley, and the B.C. Interior and Yukon.