The Better Business Bureau serving Mainland B.C. is pleased to announce the recipients of the 4th annual Torch Awards, which celebrates the achievements of businesses and individuals accomplishing great things in our community.
“People in British Columbia need companies like these that they can trust,” says Lynda Pasacreta, BBB President and CEO. “Each year we are seeing more ethically minded companies recognize how important it is to act in their community, be stewards of our environment, and engage in conversations across different media.”
The winners were chosen by an independent selection committee comprising business ethics experts and announced at a ceremony in Vancouver on October 26 at the Metropolitan Hotel. The event was hosted by CTV’s Lynda Steele, from Steele On Your Side, and featured a keynote address by Rebecca Bollwitt of Miss604.com.
The award for Marketplace Excellence recognizes the business committed to exceptional business standards that benefit all stakeholders, including consumers, employees, suppliers, shareholders and their surrounding community. This year’s winner was Abbotsford-based Blue Crest Electric Ltd., who demonstrated a commitment to go the extra mile in assuring their client’s personal safety while providing exceptional service to their clients.
The 2011 recipient of the Green Award―presented to a forward-thinking, sustainable business―is Lunapads International Ltd. This women-owned, Vancouver-based business specializes in environmentally friendly alternatives to disposable feminine hygiene products, namely washable and reusable menstrual pads and panties that help divert waste from landfills.
The first ever Buzz Award in Social Media was given to Wolfgang Commercial Painters for using social media to engage and educate their customers in an original and dynamic way. Instead of using social media mainly as a platform to advertise with typical call-to-action marketing approach, the Burnaby-based Wolfgang takes more of an educational approach. They use multiple platforms to connect and engage with their audience in order to educate, inform, and respond.
The Advancing Marketplace Trust Award was awarded to ethicalDeal. This award recognizes positive contributions towards social impacts and offering new choices for consumers. Putting an innovative spin on the group-buying phenomenon, ethicalDeal provides a place where businesses can offer their green services and products. As a result, they’ve helped to combat the challenges facing local green businesses and consumers alike, including objections over price, not knowing where to find green companies, and not knowing which company to trust.
David Suzuki was named the recipient of the Consumer Leadership Award, which is given to an individual who has significantly advanced marketplace trust through consumer advocacy, protection or education. Suzuki was selected based on his on-going efforts to mobilize campaigns and lead for change in marketplace issues like identifying toxic ingredients in cosmetic products and collaborating on a sustainable seafood program for Overwaitea Food Group stores.
The Torch Award is a symbol of a company’s commitment to honesty and integrity toward customers, employees, shareholders and community, and is the highest achievement the BBB awards to businesses.