Better Business Bureau of Mainland British Columbia president to retire this month
VANCOUVER – After serving the Better Business Bureau of Mainland British Columbia (BBB) for five years, Lynda Pasacreta will be retiring as President and Chief Executive Officer at the end of May 2012.
“I have worked for 45 years and my last five with the Better Business Bureau have been special for me because every day I see the passion and pride our employees display in the BBB’s mission to advance ethical behaviour in the marketplace,” said Lynda Pasacreta, outgoing President and CEO of BBB B.C. “I will be continuing life’s adventure with my family, but I strongly feel that the BBB is in a good position to remain relevant and vital to a healthy business environment.”
Lynda’s tenure with the BBB is highlighted by participation as a Canadian representative for the North American-wide BBB Council’s Bureau Operations Committee. Lynda also provided regular fraud prevention and business development presentations to the public and business community, including the annual Top Ten Scams press conference.
While balancing fiscal responsibility and BBB operational requirements, Lynda worked tirelessly to bring a positive and rewarding corporate culture to the BBB, with her efforts resulting in the BBB being recognized as the Best Place to Work for in BC – Non Profit Sector Award from B.C. Business Magazine in 2011. This past March, Better Business Bureau was also celebrated by the Province of British Columbia with a provincial proclamation of “BBB Week” from March 17 to 23 to celebrate its Centennial.
Danielle Primrose will be the new President and CEO of the Better Business Bureau of Mainland BC. She will formally assume her role on June 1, 2012.
The Better Business Bureau of Mainland B.C. will be honouring Lynda Pasacreta and welcoming Danielle Primrose at its Annual General Meeting on May 15, 2012 at the Hycroft Manor. The event is open to the public and will also feature a keynote address by Tamara Vrooman, Chief Executive Officer, Vancity. For more information visit: www.mbc.bbb.org/agm.
For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at www.bbb.org. The Council of Better Business Bureaus is the umbrella organization for 116 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
Press image of Lynda Pasacreta