For a business to succeed, it must earn the respect and confidence of those it aspires to serve.
The most significant factor in earning this respect and confidence is to act and conduct business in an ethical manner. Unethical business practices foster ill-will between customer and community, not only toward a particular business firm, but toward business as a whole. Every Better Business Bureau accredited business has made a commitment to display leadership in ethical decision by following these fundamental practises:
Equality
We shall recognize the individual rights of all members of the community in accordance with the Canadian Charter of Rights and Freedoms, and display a fair sense of justice.
Truth
We shall make accurate claims to our customers, use only competent testimonials, and strive to be open about all aspects of the products or services we offer.
HonestyWe shall uphold the principle of fair play and be vigilant against conduct which has the intent, capability, or effect of being deceptive towards our customers.
Integrity
We shall not merely abide by the law in a technical way but will strive to serve our customers with honest values, avoiding all devices and schemes which prey on human ignorance or gullibility.
Cooperativeness
We shall support a healthy marketplace for all through cooperation with customers, other businesses, and every person who would benefit from an ethical, free-market system.
Self-Regulation
We will honour all commitments and guarantees, and seek to resolve any disputes in a fair and expeditious manner. We will investigate and fully inform the consumer of any health, environmental, safety or other hazards posed by the normal use of our products or service.
