Our marketing program is there to keep our businesses connected to their customers. The program offers flexibility, fits different-size marketing budgets and addresses the specific needs of our businesses.
CTV Ad Campaign 2013
BBB is back with a great Spring advertising offer on CTV News. Better Business Bureau serving Mainland B.C. is offering your Accredited Businesses the an exclusive advertising opportunity limited to only 13 businesses.
Your company's name and accompanying logo will be featured on television ads running from March 4 to May 31, 2013. These short five (5) and ten (10) second ads introduce different news segments, including prime time slots on CTV News from 5 p.m. to 7 p.m.
Video example of previous ads: Class A Heating BBB ad.wmv
Campaign name: BBB Smart Shoppers advertising on CTV
Your cost: $4600 plus HST (approx. $115 per ad)
Total number of ads run: 40 (14 more ads than last year)
Type of ads: 5 and 10 second ads featuring BBB logo bottom right corner and your logo middle screen with short tag line. Production of ads included in price
Total number of participating businesses: 13 BBB Accredited Businesses only
Deadline for participation: February 14, 2013
Ad availability is on a first come first served basis. Companies who sign up for spring season will automatically be eligible to secure a spot for the fall season at the same pricing.
To sign up or ask for more information, please contact:
Mark Fernandes, Strategic Communications and Public Relations Officer
Tel: 604-488-8701
Email: mark@mbc.bbb.org
Consumer Guide
Better Business Bureau Consumer Guide is the official Accredited Business Directory of the Better Business Bureau of Mainland British Columbia. It is a yellow pages style book which only lists only BBB Accredited Businesses.
Reach: Distributed yearly to 400,000 households and community centres across British Columbia
Contact: More information about this unique directory and advertising opportunity (including ad rates) can be found here, or by contacting Dale Shumka at 604-904-1214 or craigmohrholdings@shaw.ca.
Search Engine Solutions
When consumers are looking for products and services they now go online and “just Google it.” Better Business Bureau’s Search Engine Solutions is a Google Adwords program that will help make your company more visible for your potential customers who search online. The entire program is managed by the BBB.
Reach: 66% of Internet searches begin with Google.
Cost: monthly and yearly costs, starting from $225.
Contact: Julia Parker, Internet Marketing Specialist at juliap@mbc.bbb.org or call: 604.681.0312 ext 399
Cooperative Advertising
BBB Media Sponsorship Program
Align your brand with the BBB. Quarterly, the BBB offers Accredited Businesses the opportunity to take advantage of discounts on BC media advertising (approximately 50% lower than the walk-in rate price). Some of our packages include, community newspapers ads, television news sponsorships, and other media opportunities all featuring the BBB brand message.
Reach: Varies depending on campaign, but it can be for specific target areas or across all of BC
Cost: Varies depending on campaign
Contact: Mark Fernandes, Communications and Marketing Specialist at mark@mbc.bbb.org or call 604.488.8701
BBB Accredited Business Identification Program
Company-Branded Consumer Education Brochures
If you want to further leverage the value and visibility of your BBB accreditation, your company may wish to consider sponsoring our consumer education brochures. These brochures provide sage advice on specific industries. Tips on moving, working with contractors and other consumer topics are displayed in attractive three-panel brochure which could feature your company logo and be made available for distribution in your sales kits, or at your office.
Cost: Varies based on size of brochure order. Prices start at $500 per order of 500.
Contact: Mark Fernandes, Communications and Marketing Specialist at mark@mbc.bbb.org or call 604.488.8701
BBB Logos for the Office, Online and On-The-Go
Display the BBB logo on your vehicle, at your office or storefront—a great way to display the pride in your status as a BBB Accredited Business. You can also use the BBB stickers for your invoices or quote sheets.
-> Vehicle and window decals available in 3 sizes $10 each (+HST)
-> BBB Accreditation stickers $20 per roll of 500 (+HST)
Ask us how to use the BBB logo in your own marketing. We’re brimming with creative ideas for like email signatures, print and transit ads, and even billboard concepts.
If you have a website you also have free access to our dynamic BBB website seal. The BBB logo links directly to your BBB Business Review and allows your potential customers know about your rating with the BBB. All it requires is a website review by one of our staff to ensure your website meets our advertising code.
To take advantage of these opportunities, please contact Business Services at 604.681.0312 or email mybbb@mbc.bbb.org.
Free Promotional Opportunities
Claim your Business Review. You can now update and customize your Business Review. Add company description, add your service areas, photos and now you can add short videos. Learn more at: www.mbc.bbb.org/business-reviews
Accredited Business Discounts. Participating businesses have the opportunity to provide discounts
for their products and services to other Accredited Businesses, receiving recognition, advertising, and potentially much more business. You can add your discount through our internal website: www.mbc.bbb.org/sandbox. Discounts will be online on the internal website and later published each fall in the Accredited Business Handbook, mailed to 3,400 Accredited Businesses across B.C.
Search Engine Optimization of your Business Review. You do not need to do anything to enjoy the benefits of the search engine optimization that happens behind the scenes at mbc.bbb.org. Your Business Review gets free optimization with your Accreditation to make sure consumers find your company when looking online.
Join us on Social Media. We offer you LinkedIn private group to network with other Accredited Businesses and our Facebook Page to participate in contests and gain some great consumer exposure. Visit our social networking page to visit each of our groups: www.mbc.bbb.org/social-media
